The client applied for the purpose of scaling up the Amazon business training school. The task was to increase profits and enter the international market.
Result:
Full operational management of the project: testing of more than 10 business hypotheses, organization of events in the USA, launch of the accelerator,
Development of a marketing strategy for the CIS and the USA markets: market capacity, competitive analysis, positioning, economic modeling, sales channels, funnel test and much more.
Implementation of CRM for customer management and progress tracking.
Income has grown from $30k to $200k per month in 9 months.
Increasing the team from 5 to 55 people.
The project has taken a significant share in the US market.
A full-fledged partnership has been established, which has created a reliable platform for future growth.
Decision:
Scaling and training:
The growth and development of the team.
Creating a new turnkey Business product on Amazon.
The organizers of the largest meeting of Russian-speaking entrepreneurs in the United States addressed a problem: 6 weeks before the event, not enough tickets were sold on the yacht. This created a high risk of financial losses due to the significant costs of chartering the ship and preparing the program. The task was to maximize ticket sales and ensure that the event was filled.
Result:
A new local sales department has been formed in Miami.
Sales scripts have been developed and implemented.
A CRM system has been implemented to track each stage of customer interaction.
Increasing the transparency of processes:
Primary analytics has been set up, providing control over sales funnels.
Daily team reports are organized to quickly respond to changes.
The Agile methodology has been implemented: HADI cycles, sprints and daily synchronizations with the team.
Lead generation increased from 110 to 272 leads per week.
The sales conversion rate increased from 4.3% to 7%.
All 300 meeting places were sold on time.
The event became a landmark in the business environment, strengthening the reputation of the organizers.
Decision:
Audit and optimization of the advertising strategy:
The analysis of all 11 existing advertising channels was carried out.
Unprofitable channels have been eliminated, only effective ones have been left.
The number of channels was reduced to 4, which made it possible to redistribute the budget and increase its impact.
A selling offer, creatives and landing page were formed.
With the help of testing, the target audience was found
A grain cleaning equipment sales company has requested a sales recovery after a sharp drop in turnover from $300k to $80k per month. The main difficulty lay in the specifics of the target audience (farmers using outdated methods of work). In addition, the existing marketing strategy and contractors have stopped producing results.
Result:
The company's website has been completely redesigned, analytics has been set up and the work of the team has been organized.
Many hypotheses have been tested and new sales funnels have been developed, adapted to the specifics of the target audience.
Integration of advertising in Google Maps and Facebook, as well as the launch of contextual advertising aimed at solving farmers' problems.
Technical optimization:
Setting up processes in the CRM system for tracking leads and data analysis.
Development of new scripts for the sales department, which made it possible to adapt communication with customers.
Lead generation has grown from 15 to 200 leads per week.
The number of qualified leads has grown from 2 to 80 per month.
The cost of the lead has been reduced by 3 times.
The company's turnover recovered to $270k per month, and eventually exceeded $300k.
Decision:
Audit and replacement of contractors:
A full audit of the work of existing contractors has been conducted. Shortcomings in the attraction strategy were revealed (the cost of a qualified lead went over $1,000) with an extremely low conversion rate.
An audit of the sales department was conducted, problems were found (long application processing time, selective work with applications, work without a script, no follow-up communication, etc.).
Contracts were signed with new contractors providing high-quality traffic.
Working with the team:
Creation of educational content on social networks demonstrating the advantages of the new equipment.
Formation of the social proof mechanism, building the work of the sales and marketing department (BANT qualification, HADI cycles, etc.).
Support in participating in specialized exhibitions, including a major exhibition in Fargo, North Dakota.
The client, whom we had previously helped to launch a plastic surgery clinic with us in Kazakhstan and increase sales, made a repeated request to scale up and open a branch in New York. The idea was to transfer a successful business model to a new, highly competitive U.S. market. The main task was to conduct market analysis and calculations to assess the feasibility of such a launch.
Result:
Calculations have been made of the potential costs of opening a clinic, including rental of premises, salaries for highly qualified doctors and marketing costs.
Payback forecasts have been made, taking into account the long time to make a profit.
Client consultation:
A detailed presentation has been prepared with figures, graphs and a comparative analysis of the market.
It is indicated that there is a high probability of a longer and "expensive" project launch with a longer payback period than expected.
The client abandoned the unprofitable project, saving several hundred thousand dollars.
The funds were redistributed to strengthen the existing clinic in Kazakhstan.
Decision:
In-depth market analysis:
The competitive environment of medical services in New York is studied, the analysis of available doctors, clinic premises, etc.
The analysis of the market capacity (TAM/SAM/SOM) is carried out taking into account trends.
New funnels and scenario payback forecasts have been compiled.
The features of the market are revealed: high saturation with similar clinics, significant marketing budgets to attract patients, strict licensing and certification requirements.
The construction company faced a 57% drop in turnover and asked for help in developing new approaches to sales and customer acquisition.
Result:
The transition to the "for results" model of cooperation was made, and a new target audience was opened.
The whole process of lead generation in a new direction was taken over, the old directions were maintained.
An audit of current databases has been conducted and a system for selecting high-quality clients has been set up.
Support at the stage of transactions:
The process of generating content and new channels in social networks for 10+ thousand subscribers has been launched.
A CRM system has been implemented and the entire process has been configured, from obtaining leads and qualifications, to bringing to the deal and upsale.
The work of the estimate department was structured and integrated into the transaction cycle.
An analytics system has been developed that allows you to predict the conclusion of large contracts.
Training of sales staff has been conducted.
Reduction of the average transaction period from 12 to 2 months.
A deal for $658k after 2 months of work "for the result" and the subsequent development of the client for $500k.
The planned annual turnover of the company has been restored. Turnover is expected to grow by 2 times next year.
Many hypotheses have been validated in the field of positioning, target audience selection and sales channels.
There is a clear understanding for scaling the company.
Decision:
Creating new sales funnels:
A sales department has been created and scripts have been developed.
Implementation of Outreach campaigns via LinkedIn, a cold sales channel has been launched.
Optimization of work through exchanges and other highly competitive platforms.
Team
Eskander
CEO
20+ years in business Built & scaled startups, raised VC Scaled 30+ SMBs with 1.5×–3× growth, top cases up to 9×
Sergey
Digital Growth Strategist
Sergey combines technical expertise with strategic thinking, using LinkedIn and artificial intelligence to create powerful marketing campaigns
Rostislav
CМO
12 years in funnels Orchestrated US campaigns generating $45M+ client revenue Expert in acquisition, ad spend strategy & funnel architecture
Felix
CTO
5+ years in data & analytics AI-driven system architecture & product integration Leading tech roadmap from MVP to SaaS scale
Yana
Sales Funnel Expert
Yana has extensive experience in building highly effective funnels that increase customer engagement and drive conversions
Enji
Business Development Manager
Enji helps to build efficient CRM-based sales funnels and organize marketing and sales systems for optimal performance
Like experienced guides, we take responsibility for achieving your business goals — helping you reach the summit even in the most challenging moments.
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Frequently Asked Questions
We are a leading firm in providing quality and value to our customers. Each member of our team has at least 5 years of legal experience. We love what we do.
Our managers are always ready to answer your questions. You can call us during the weekends and at night. Also, you can visit our office for a personal consultation.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
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